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Main focus „Enterprise Microblogging“

“Enterprise Microblogging”?

Visualize activities, simplify cooperation

Enterprise Microblogging is a new communication tool. Users can enter short messages in a Microblogging web application that other users in the enterprise can subscribe to. These distinct subscriptions can be sorted and displayed according to various criteria, such as teams, projects, time, keywords and specific themes. Every user decides which news to subscribe to and how to structure them. This way only relevant information is shared.

Applying Enterprise Microblogging in a company offers to advantages: (1) the activities of staff, work teams, departments are becoming more transparent, and (2) the coordination of joint activities is considerably simplified.

  • Field reports from industry show the following effects of applying Enterprise Microblogging platforms:
  • Improvement of teamwork in and between projects
  • Rapid availability of relevant information
  • More awareness for collateral processes in the company
  • Reduction of email correspondence and therefore less withholding of information in private mail boxes
  • Collecting information can be done independently and very flexibly as needed by the staff (e.g. for meetings, reports, customer calls)
  • A feeling of knowing each other develops within the staff
  • Development of a fast  and direct feedback culture

Discover the potentials of using Microblogging at ubimic laboratory

The aim of Ireko is to give partners from industry the chance to experience Microblogging in reality, by using it at #ubimic laboratory, which is established at the Department of Factory Planning and Factory Management of Chemnitz University of Technology. In the 2nd quarter 2010 the IREKO team and companies will jointly simulate, test and further develop (practical) applications of this new technology. A holistic view on Microblogging in a professional environment, including technical, organizational and social challenges, represents a focal point of this project. Current issues at #ubimic laboratory:

  • Process monitoring and supervision of supply chains on the basis of auto-ID technology (e.g. RFID)
  • Management of ad hoc processes (unforeseen events, conversions, machine failure, etc.)
  • Information sharing in production networks
  • Project and logistics management on site
  • Application of Enterprise Microblogging in project management


#ubimic laboratory is a joint project of the Department of Organization Studies and Work Research, the Department of Factory Planning and Factory Management and the Department of Business Informatics at Chemnitz University of Technology.

Contact Details for pilot users and persons interested in #ubimic laboratory

At #ubimic laboratory we develop new application scenarios of the technological innovation ‘Enterprise Microblogging’ for everyday operation. This is done in cooperation with companies. Furthermore, we accompany pilot projects in practice. For any information concerning state of the art, potentials (of application), success factors of implementation processes, and ongoing projects please contact

Susann Fink, David Jentsch, Martin Böhringer, Andreas Merkel.

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